What I do
This list is what a real engagement actually turned out to involve, rather than the services page every web shop writes. Some of it you can do yourself, and where that is true I will say so.
Built as plain fast files — no plugins, no database behind the pages, nothing to patch at 2am.
Every page is a real file served from a global network. The most common way a small-business website gets broken into simply does not exist here.
Google, Apple Maps, Siri, the directories, and the data aggregators feeding all of them.
A moved address or a wrong phone number propagates quietly through a dozen services and suppresses your ranking everywhere at once. Fixing it at source is unglamorous and it is usually the highest-return work there is.
Assistants answer local questions from listings and reviews — not from your website copy.
Forty-five per cent of US consumers used an AI assistant to find a local business in the past year, up from six. A stale directory listing is now a visibility problem, not a tidiness one.
A real catalogue, real search, a real checkout, and an admin you can run the business from.
Including the parts nobody advertises: supplier feed integration, stock and price-change handling, and the returns and shipping pages that stop a merchant account being suspended.
A mark that still reads at sixteen pixels, delivered as vector with every size you will ever need.
Favicons, app icons, the social card, and a written note on where the mark does and does not work — because every logo has a size below which it stops being legible, and you should be told which one yours is.
you@yourbusiness.com, authenticated properly so it lands in inboxes.
A free consumer address in your signature is the single cheapest thing to fix and one of the most visible.
Shot at your place, with real gear, by the same person building the site.
Stock photography of somebody else’s premises is worse than no photography. Customers can tell.
Advertising rules, required disclosures, returns and shipping pages, review-markup guidelines.
Regulated trades have rules about what a listing must say and what a site may claim. Getting those wrong is expensive in a way a bad colour scheme is not.
Local Presence Reset
$750
Two to three weeks, most of it waiting on verification.
Everything a search engine, a map app and an AI assistant says about you — found, corrected, and made to agree.
Sold on its own. It does not require a website from me, and for plenty of businesses it is the more urgent of the two.
Say what bothers you about how you look online and I will tell you what is worth doing first — including when that is the cheaper thing.
Start a site